Societal marketing — The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers wants, the company s requirements, and society s long term interests. It is closely linked… … Wikipedia
societal marketing concept — 1) A form of marketing that takes into consideration the long term welfare of society. For many years the individual needs of consumers dominated the practice of marketing. For example, two cars might be compared in terms of their acceleration.… … Big dictionary of business and management
societal marketing — /səˌsaɪət(ə)l mɑ:kɪtɪŋ/ noun same as social marketing … Marketing dictionary in english
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Societal views on intellectual property — The societal views on intellectual property include both the positive criticisms and the negative criticisms of intellectual property. Critics of the term intellectual property argue that the increased use of this terminology coincided with a… … Wikipedia
Marketing et développement durable — Développement durable Schéma du développement durable : à la confluence de trois préoccupations, dites « les trois piliers du développement durable ». Le développement durable (ou développement soutenable, anglicisme tiré de… … Wikipédia en Français
Marketing mediterranée — Euromed Management Pour les articles homonymes, voir Euromed. Informations Fondation … Wikipédia en Français
Marketing méditerranée — Euromed Management Pour les articles homonymes, voir Euromed. Informations Fondation … Wikipédia en Français
Social marketing — is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods … Wikipedia
enlightened marketing — A marketing philosophy holding that a company s marketing should support the best long run performance of the marketing system; its five principles are consumer oriented marketing, innovative marketing, value marketing, sense of mission marketing … Big dictionary of business and management
